Want to Do Corporate Innovation Right? Go Inside Google Brain (HBR.org)

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Publié le 12 octobre 2016 dans Lu pour vous

« Apple fuses technology with design. IBM invests in research that is often a decade ahead of its time. Facebook “moves fast and maintains a stable infrastructure” (but apparently doesn’t break things anymore).

Each of these companies, in its own way, is a superior innovator. But what makes Google (now officially known as Alphabet) different is that it doesn’t rely on any one innovation strategy, but deploys a number of them to create an intricate — but powerful — innovation ecosystem that seems to roll out innovations by the dozens.

The company is, of course, a massive enterprise, with $75 billion in revenues, over 60,000 employees, and a dizzying array of products, from the core search business to the android operating system to nascent businesses like autonomous cars. So to better understand how Google innovates, I took a close look at what it’s doing in one area: Deep Learning, a devilishly complex form of artificial intelligence that helps machines to absorb and act on information much as humans do. »


 Lire l’intégralité de l’article sur le site de HBR.org >